Local support being one sided and commercialised?

I just learned that a local handball team (HF-Mors), apart from being sponsored by various sponsors the normal way, by having their expenses and training gear taken care of, also got their mortgage/rent paid. I think this is crossing the line for a small time handball team. I think the sponsorships should cover broadly for more exotic things as well, not just the mainstream stuff like handball/football.  If the sponsorship is primarily to gain revenue, then it should be seen that way, but these sponsorships are being pushed to the public as being good for the local community. I disagree.