I own alot of books.
By books, i mean those paper things, that takes up alot of space and for which we chop down trees.
Recently, i have been shifting my reading onto my iPad. Its easy to carry around, it holds multiple books and pdf files. On top of that, i find its a great reading device. The fonts are rendered fantastically and they are easy on the eyes to read. I have no trouble reading on the iPad.
What i would really like, is for services like Amazon to offer an “upgrade” for owners of the physical books. The upgrade would consist of being able to download the ebook of the same physical book. Maybe a dollar or two would be the right price point for this type of service.
So please, help out the readers, help out the environment and at the same time, transform your company to the digital lifestyle (and maybe keep your profits up).